Enter the drones: Will Potter Kickstarts aerial mission to investigate factory farms

Independent journalist Will Potter’s work investigates how environmental whistleblowing is criminalized as domestic terrorism. Today, as Potter’s TED2014 talk is released on TED.com, Potter is launching a Kickstarter campaign to take his research to the air. He plans to acquire a drone in order to document agricultural abuses in states that are currently debating laws that would make it illegal to photograph or film their operations – begging the question, “What are they trying to hide?” We asked Potter to tell us more.

Why do you need a drone to investigate factory farms? 

Factory farms are doing everything they can to stop consumers from seeing the reality of most food is produced. And they’ve been quite blunt about their motivations: a wave of new legislation in the United States explicitly criminalizes anyone who photographs or films animal cruelty on farms. These “ag-gag” laws are a direct response to a series of damning investigations by animal welfare groups. In Idaho, for instance, the new law came after investigators exposed workers beating cows and sexually abusing the animals.

Satellite photographs have already revealed shocking environmental pollution at industrial agriculture sites— will a drone allow us to see even more? As a journalist, I think the best way to confront attempts at secrecy is to shine a light on the abuses. Corporations are trying to shoot the messenger, and shut down anyone who exposes what they’re doing. But that just means we, as journalists, need to be more creative in our tactics. So for my next investigation, I am going to purchase a drone and photograph these farms from the sky.

What’s the goal of this Kickstarter campaign? And why now?

I have launched this Kickstarter campaign to purchase the drone, and I will share the results of my investigation in both a short documentary and an e-book. This investigation couldn’t come at a better time: multiple states (and countries) are considering ag-gag laws, while voters are considering efforts to eliminate some of the worst abuses on factory farms.

It’s my hope that this investigation will allow us to have a more informed debate. What are factory farms trying to hide? Let’s find out.

To learn more about Potter and his work, visit the TED Blog >>>